In this essay, Doug Lantry analyzes several different ads directed
at women, and girls. He begins by establishing what he’s trying to get us to
believe about these ads, and then continues on to analyze each of his three
examples in detail. He identifies when each ad was used, and what they are for.
He then breaks down the verbal and visual elements of each ad, pointing out
their underlying themes. Once he has analyzed each ad individually, he explains
how they are all connected by their underlying assumptions about women. It’s
clear that he has researched these ads, from the extra information he provides
about when they appeared, and where.
He not only analyzes each of the ads by themselves, but all of
them as a whole, showing us how they affect us.
Using his analysis, he connects how these
assumptions affect us still, connecting it to our world.
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